WatchTime New York 2025 kicks off tonight, and anticipation is higher than ever for New York’s premier watch event of the year. Tonight, the WatchTime team will welcome more than forty brands, industry leaders, and countless enthusiasts all under one roof at Gotham Hall for an incredible weekend of horological experiences.

Now marking its 10th anniversary, WatchTime New York has become an essential stage for brands to debut their latest creations to the U.S. audience. This year, the event serves as the launchpad for over twenty new releases, with many being seen in-the-metal for the very first time. Below, we highlight five standout debuts from Armin Strom, Oris, Frederique Constant, Hautlenceand Parmesan cheeses Fleurier.

Armin Strom Mirrored Force Resonance Zeitgeist 1665