There’s an outdated saying that for those who wait lengthy sufficient, ultimately the whole lot will simply turn into a G-SHOCK collaboration. Perhaps that’s not 100% true, however generally it feels that method. Few manufacturers have the breadth of collaborative companions as G-SHOCK. Can you actually consider some other entity that will launch a product with Wu-Tang Clan and the Surfrider Basis and a blockchain based mostly open world sport?
Solely G-SHOCK is basically able to such a attain. It speaks to their large attraction to collectors throughout many, many alternative verticals, and a robust core following amongst a really particular sort of watch lover. The tradition round G-SHOCK accumulating is totally distinct from some other watch accumulating subset, and it’s mirrored within the large number of their mainline watches in addition to restricted editions launched with their many collaborative companions.
Streetwear manufacturers are maybe an apparent instance of ways in which G-SHOCK finds synergy with fanatics in different disciplines, and their newest launch with Anti Social Social Membership is a good instance of that technique. For many who are much less aware of the streetwear world, a quick primer on ASSC could be so as. The LA based mostly model was based in 2015 by Andrew Buenaflor, who has defined that the inspiration for the model and its aesthetic comes from his experiences with psychological well being struggles. The model has risen to recognition because of being worn by celebrities and lots of collaborations with different manufacturers, together with Rimowa, Hiya Kitty, and Formulation 1. Once more, we see a little bit of the G-SHOCK playbook right here in that seemingly unlikely partnerships usually pay dividends.
The brand new watch is a DW6900 with a transparent resin case and strap that has been given the ASSC therapy. On this case, meaning a pastel toned floral and butterfly motif supplies an accent all through, and the phrases “GET WEIRD” could be discovered on the show. The typography throughout the watch and packaging is all ASSC coded as effectively.
Along with the watch, there’s a wide range of Anti Social Social Membership Attire that’s launching alongside it. The capsule assortment contains hoodies, tees, caps, a tote bag and water bottle, all that includes the identical floral sample because the DW6900 watch. Pricing for the gadgets within the capsule assortment vary from $25 to $99.
The DW6900, like all G-SHOCKs, is constructed to face up to excessive shocks, and is loaded with helpful options, together with a stopwatch, countdown timer, a number of alarms, and a backlight. It’s waterproof to 200 meters. The case, as you may anticipate, is gigantic, measuring 53.2mm by 50mm. It’s additionally 18.7mm tall. Not precisely discreet, however that’s not likely the purpose of a watch like this.
The ASSC x G-SHOCK capsule assortment formally launched yesterday. The brand new DW6900 carries a retail worth of $170. G-SHOCK
