Tag Heuer doesn’t simply make chronographs. It’s the chronograph. For over 165 years, the model hasn’t been chasing the complication — it’s been defining it. And with Watches and Wonders 2026 on the horizon, and a brand new calibre (TH-80 — sure, Nick let that slip) about to drop, there’s no higher second to grasp what this model really is, and the place it got here from.
On this video, Zach sits down with Nicholas BiebuyckTAG Heuer’s Heritage Director, for a deep dive by means of the model’s complete chronograph lineage — from Édouard Heuer’s 1860s positioning as a stopwatch and chronograph specialist, to the 1916 Mikrograph that would measure to 1/one hundredth of a second, the beginning of the enduring Carrera and Monaco icons within the Nineteen Sixties, to the legendary calibre 11 – the primary automated chronograph motion to market – in 1969, and the experimental period of the ’70s which explored color and form in Heuer designs together with new digital and quartz applied sciences.
Right here’s what makes this dialog genuinely important viewing: it’s not a model movie. It’s a historical past lesson from somebody who is aware of the place the our bodies are buried — together with the quartz disaster years, the identification turbulence of the early TAG period, the wild conceptual swings beneath LVMH, and the hard-won return to kind that received the Monaco and Carrera again to the place they belong.
Alongside the way in which: the untold story of the Seafarer and its Abercrombie & Fitch origins. The second Heuer went all-in on chronographs completely — and stayed there for 20 years. How the System 1 assortment was concurrently too profitable to kill and too low cost to maintain. And why the Nineties heritage revival wasn’t nostalgia — it was survival.
Zach and Nick then run by means of the present lineup of chronograph calibres in TAG Heuer’s catalogue, main Nick to let slip the calibre title TH-80.
What precisely is the TH-80? That’s for an additional day. However the whole lot that led to it? That’s what this video is about.
